Miscellaneous archive / page 3

» The sink or swim approach to leadership
Looking around in most corporate environments today you'll find mission, vision and values statements proudly displayed on the walls, in print materials and even engraved in granite.

» Storytelling - The great motivator of people
In a data-driven world, facts and figures are the order of the day in sales calls, employee meetings, board rooms, and political assemblies. Traditionally, when a person is trying to convince someone else to do something they use the logic of benefits and features - long the sacred domain of anyone in sales.

» Public relations: Why it works
The short answer is, it works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of your most important outside audiences. Not less urgent matters like personalities, communi- cations tactics or administrative concerns.

» Where is the best PR value
Wherever the fundamental premise of public relations is practiced.

» How to maximize your 401K mutual fund returns
When it comes to 401k's there is an overabundance of sad stories. Here is one that at least has a happy ending—and it's getting happier all the time.

» Successful small businesses use PR
It’s obvious when a small business has accepted the fact that its most important outside audiences need lots of care and feeding. They do something about it.

» PR: Ouch! Tells the tale
Ever get the feeling that your public relations program isn’t doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your business?

» Can small PR firms deliver huge results?
They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environments from rockets and orange juice to product recalls and indicted CEOs.

» Why small business must turn to PR
If small business had no important outside audiences, it wouldn’t exist.

» A simple formula for success
Leaders in the business world need public relations big time, and they show it every day.

» PR: Behavoir modification specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.

» Questions to ask employees you want to retain
Times of cost cutting and downsizing has dramatically impacted the way employees look at their careers. Employees at all levels now know better than ever that job security is no longer something they can count on. They've been required to think bigger, look at other options and do whatever it takes to prepare themselves for the future. In essence, they have let go of their corporate commitment and become "free agents" in search of the best opportunity available.

» How to pick an IT consultant
At some point, most business are going to need to have some help from a IT consultant. Maybe your business is a small, without many IT resources. Maybe your company is larger, with a significant resources in IT already, and just needs a healthy dose of outside perspective. Whatever the reason, it can be difficult to choose an IT consultant, especially if you aren't a technical person.

» The death of the loyal customer
One of my classes in management focused on the repeat customer. The course stressed the importance of the repeat customer to the financial welfare of the business.

» 4 steps to establishing good credit
As a consumer you’ve learned the importance of establishing a good credit rating with your lenders. Whether you are shopping for a new home or auto, or searching for the best deals on insurance, your credit worthiness will be judged by your credit rating or credit score.

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