Miscellaneous archive / page 2

» Data delivers credibility
Over the past couple of days I've been setting up visitor counters, so people in another organization can accurately count the number of people who visit their event.

» Preparing for your media interview
Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews.

» Public relations productivity
Should it be measured in “publicity by the pound,” or by how well external audience behaviors help achieve the organization’s key objectives?

» Rat race blues E-book review
Rat Race Blues is a beautifully designed and easy to navigate e-book with valuable strategies for living the life you want and deserve.

» Media star power book review
Judy Jernudd is a former newscaster and television talk show host turned professional speaker and media coach. Her unique background has given Ms. Jernudd the insight into what makes a great media interview and she shares this insight in her book.

» Do you have a press package?
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.

» Time to spruce up your public relations?
Better check out the public relations fundamental premise, then take action in your own best interest.

» A well-oiled strategy machine
Yes, that’s what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you desire, those people whose behaviors affect your organization the most.

» PR failure defined
Failure insured! Similar, in fact, to the artillery commander who tells his gunners to point their cannons in any direction and fire them when they feel like it!

» PR is just smart business
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 775 including guidelines and resource box. Robert A. Kelly © 2003.

» Trade show tactics revealed
Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to bring out the latest prototype of the company’s new and “hot” product to a large audience. Top management may plan to use the trade show to increase profitability and market share.

» PR: How sweet it is!
The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and well-targeted. YES!!

» Becoming a solution to your customers problems
Those of us in home based and small businesses are in effect selling our product. So becoming an effective salesperson is very important. Remember, however, that selling is not the only thing you do. Don’t forget to use your time wisely.

» PR buyers beware!
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.

» The seven deadly sins of web business design
Before you take a road trip it is usually a good idea to know where you are going. It is the same when you are building a business, creating a marketing plan or building your web site. Know what your end result will be when you are planning and designing your site will help you to build it properly from day one.

Miscellaneous - Archive Old » 1 ·  2 ·  3 ·  4 ·  5 ·  6 ·  7 ·  8 ·  9 ·  10 ·  11   « New

Web www.cashbazar.com