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Scare up some sales! Use holidays to put some
extra cheer in your cash box
by Meredith Pond
http://www.CheapWriting.com
No matter your age or station in life, we all look forward to holidays.
They give us a reason to decorate, celebrate, and most of all, spend.
Think back to any of last year's holidays. Did you buy some new decorations?
Probably. Did you plan a party or host a dinner? Likely. Did you buy gifts
or take advantage of special sales and promotions? Undoubtedly!
Well, instead of being on the spending end of this year's holidays, why
not turn the tables and put on a promotion of your own? During the fall
and winter holidays especially, people are jolly, joyous, and a little
more willing to open their wallets. Of course, no honest person wants
to take blatant advantage of people and their money, but for those who
are already ready to buy, why not take advantage of the season by giving
them a special deal?
If you have a brick-and-mortar shop, why not have a holiday open house?
These events are obviously more common from Halloween to New Year's, but
have you ever though of holding this kind of party at your store for the
4th of July? Advertise free refreshments, music, and giveaways, and people
will come in droves, no matter what holiday it happens to be. At the very
least you'll have a good time showing others a good time, and you'll probably
make a lot of extra sales. If holding such a bash requires you to stay
open a little later, why not? After all, 'tis always the season to please.
If your business has its only home on the Internet, put some festive
touches on your web site. Try decorating it with lights, fireworks, or
other festive delights. Play some holiday music, or offer free holiday
sounds or screen savers for those who stop by (if you do this, you might
want to register your download site with search engines to make sure people
can find it). People love to decorate their home or office computers with
the free stuff they find online, so why not join the club?
Another fantastic way to use holidays for marketing is to send out festive
cards to your current and past customers. Wish them a happy holiday and
thank them for their business. If possible, have them hand-signed for
a personal touch. Be sure your company logo appears somewhere on the card.
During the Christmas season, why not buy some attractive but inexpensive
tree ornaments or other decorations, and stamp them with a small version
of your company logo? Offer them free to those who make purchases, or
sell them at your counter (or on your site) for a ridiculously low price.
People tend to keep and collect decorations over the years, so your cheap
little ornament is bound to make a lasting impression.
Whether it's Halloween, Thanksgiving, Christmas, Easter, or any other
special day, holidays offer a great chance for your business to show its
stuff. Let people see your kindler, gentler, jollier side and have a little
fun with your promotions. When January 31st rolls around again, your bottom
line will be glad you did.
About the author
Meredith Pond and her team of top writers help you increase profits
without working harder. Reach her at 603.249.9519. |
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