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The cost of going public in the united states
by: William Cate
The following data is taken from "Going Public" by James B.
Arkebauer (1994) and the IPO cost website at: http://www.intranet.ca/~tgil/p2.html
You should keep in mind that costs vary based upon the complexity, the
size of the underwriting and the history of the private company.
The following IPO costs would be reasonable for a company with over $2
million in gross revenues and a 3-5 year operating history. A startup
company would pay less than half this estimate to do an IPO.
In some cases one or both sources acknowledge a cost listed below, but
fail to offer an estimate. In those cases, I've supplied an estimate based
upon my IPO experience.
Pre-IPO Costs - $300,000
Legal Costs - $175,000
Accounting - $80,000
Printing & Mailing - $100,000
Translation - $30,000
Market Prep Costs - $90,000
Investment Bankers - $50,000
Consultants - $50,000
Moody's or S&P - $6,000
Blue Sky Fees - $20,000 (California only)
Transfer Agent - $2,000
Mgnt. & Admin. - $200,000
SEC Filing Fee - $5,000
Taxes - $15,000 (Estimated)
Total - $1,123,000
Underwriting Costs
The underwriting cost is a function of the money raised in the IPO. The
NASD allows up to 18% in costs. If the gross revenue from the IPO is $10
million, this is an underwriting cost can be as high as $1.8 million.
Here's how the costs breakdown:
Non accountable Expense 3%
Accountable Expense 5%
Discount 10%
The Company insiders are often required to supply IPO buyers. The norm
is the company insiders’ supply 50% of the IPO buyers. I’ve
seen ranges of required buying from10% to over 100%.
The Client Brokerage Commission is often 5% on IPOs. It’s paid
by the brokerage firm client and doesn't affect the money received by
the company.
These costs rise by about six percent per year. As long as the present
Bull Market persists, these costs will continue to rise. There are ways
to reduce these costs. I offers one alternative at [http://home.earthlink.net/~beowulfinvestments/]
Relatively few companies seek practical advice about the equity process.
They rely on their attorneys, auditors and underwriters for help. This
practice contributes to the fifty- percent failure rate among companies
seeking to do an IPO. Taking a company public in the States is a costly
project. You can cut your costs by using alternatives to doing an IPO.
But, the costs remain high.
Seek to go public based upon flat fees, not hourly rates. This limits
your risk to the agreed upon fees. Find someone who can package the entire
registration and listing service for you. It’s always cheaper to
buy the complete service rather than the individual parts. The supplier
is taking several companies public and gets better prices from professionals
for their services.
It’s less costly for a non-American company to go public in the
States than for any U. S. Domestic Company to become a U.S. public company
in America. The money savings relate to lower levels of legal responsibility
for the filing attorney doing a 20F filing rather than an SB2 filing.
The non-American company can use an auditor and an audit method that is
accepted in their local country. This saves money over paying an American
Accounting Firm to do a GAAP audit.
There are other savings for non-American companies trading in the United
States. They include the fact that the SEC does not require quarterly
filings (called 10Qs), nor is an annual shareholders report or meeting.
I believe that clear, concise communications with shareholders is vital.
I believe that both positive and negative information needs to be shared
in a timely manner. I doubt the SEC requirements for 10Qs and shareholder
reports is the most cost effective way to achieve these goals.
Historically, the Over-the-Counter and Over-the-Counter Bulletin Board
(OTCBB) are the easiest and cheapest places to list your shares. This
market has a bad reputation. My advice is seek to list your shares on
a Regional Stock Exchange as soon as your company meets the regional stock
exchange’s listing requirements.
Epilog: Since March 2000, the Enron, Tyco International and WorldCom
stock scandals have driven the cost of doing a GAAP audit upward. Inflation
continues and the cost of doing an IPO has risen substantially in the
past four years. (5/04)
You can contact William Cate at the Beowulf Investments website: [http://home.earthlink.net/~beowulfinvestments/]
About the author
William Cate has his BA & MA from St. Louis University. He has
taught at several colleges and universities. He regularly lecutues
on equity finance topics around the World. In 1981, he formed Beowulf
Investments, a risk capital fund that has done PIPE finacings for
over 20 years. He assists companies seeking to go public in the United
States.
Beowulfinvestments@Yahoo.com
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